Why we love Twitter: It’s only 140 characters!
Why we hate Twitter: It’s ONLY 140 characters!
That’s why we need to use hashtags to tweet about business. If you are looking to cultivate your reputation as a social media-savvy force in the business world, using hashtags is a must. Twitter is like a giant dinner party. It’s a lot of small talk, but your manners and what you say (and don’t say) can have a big impact. Hashtags are a way for people to search for Tweets that have a common topic. Hashtags are also popular on other social media platforms such as Instagram, Pinterest, Tumblr and Facebook.
Here’s a few standouts in the Twitterverse for business chatter:
#networking Right to the point, #networking is a great hashtag to reach out to others eager to connect for business. Remember, social media is social. It’s a great way to get your blogs and sales pitches out, but social media platforms are dynamite for connecting with others and getting the pulse on what they’re doing. Still need help networking? Monster.com has a site called BeKnown, which uses your social media networks to connect you to jobs in the company you want to work for.
#tipoftheday Great for service-oriented businesses looking to project expertise, #tipoftheday connects you to folks who are looking for help. Pair it with your business sector for maximum effect, like #finance #tipoftheday. Here’s a #tipoftheday for you: Monster has the Twitter handles of a many of the nation’s top job boards, sorted by industry and location.
#news Everyone wants to be in-the-know. Garner attention for your business accomplishments. In real estate? Use #realestatenews. Finance? #financenews. Got the idea? Don’t wait for the press to come to you. Create the buzz yourself.
#createyourown That’s right. You can create your own hashtag. Hashtags can be a powerful tool to create and maintain a conversation about your industry, product and service. The key to creating your own hashtag is keep it simple and be sure it’s original by searching it before you make it your own. There are even applications out there that can help you to analyze the success of your hashtag. And while you’re at it, connect with Monster’s social media platforms using your custom hashtag to expand your brand.
Remember, it’s only 140 characters, so make them count, and more importantly make them work for you. Hashtags are a powerful way to converse on Twitter and other social media platforms. Keep savvy with social media trends and Monster will keep you in the loop about emerging job opportunities and help you maximize your potential both offline and online.